Helsinki's best social media, measured, not nominated
We rank local businesses by one thing: how their own audience responds on social media. Public data only. No entry form, no jury, no votes.
Photo: friendsandbrgrs.fiFriends & Brgrs
Why it won
The highest score in Helsinki this quarter. A typical photo post draws 5.7% of its 19,000 followers, and it posts three times a week.
About the place
Founded in 2014 in Pietarsaari by six burger-loving friends. The chain makes its burgers from fresh Finnish ingredients and works directly with Finnish food producers.
Photo: savoyhelsinki.fiSavoy
Why it won
Highest score among Helsinki's local restaurants. A fine-dining classic whose typical photo post draws 3.2% of its followers, 6.6 times the norm for an account of its size.
About the place
Overlooking Esplanadi park, Savoy has served guests for more than 85 years. Chef patron Helena Puolakka's kitchen is Finnish-French and strictly seasonal, with herbs from the restaurant's own terrace garden and honey from its rooftop bees.
Photo: villaseverino.fiVilla Severino
Why it won
Photos land at 4.2 times and Reels at 4.5 times the size norm, with no giveaway posts in the window and one of the steadiest feeds among the winners.
About the place
Neapolitan cooking at the Helsinki Outlet: pizza made with care from quality ingredients, classic dishes by Naples-born chef Carmen, and her own natural Carmen Luna gelato.
Photo: elite.fiRestaurant Elite
Why it won
A classic Töölö restaurant with engagement 2.9 times the norm for its size, posted more than twice a week with few weak posts.
About the place
A culture and artists' restaurant in Töölö since 1932. Actors, musicians and writers made it their living room, and you can still sit at actor Tauno Palo's regular table and order his creamy onion steak.
Photo: helkatti.fiHelkatti Cat Cafe
Why it won
13,000 followers and still 3.4 times the photo engagement expected at that size, with one of the most even feeds in the city. It takes the most competitive zone by 0.3 points.
About the place
A cat cafe in Kamppi where the resident cats run the house. Guests come, preferably by reservation, for cakes baked on site, savoury dishes and cat company. There are quiz nights, private parties and even overnight stays.
Photo: oljenkorsi.fiOljenkorsi
Why it won
The smallest winner at 1,500 followers. Its Reels reach 5.4% of followers, 4.3 times what accounts of its size typically get.
About the place
An atmospheric village bar in the heart of Toukola, close to Kumpula and Arabia. Frequently changing draught beers, about 120 bottled beers from Finland and the world, and a pub quiz every Tuesday.
Photo: ekeko.fiEkeko Restobar
Why it won
For the account that got better while we were watching. A small restaurant in Sörnäinen whose steady engagement rate went from 0.91% in the first half of the window to 3.72% in the second, with no giveaways and no single post carrying the result.
About the place
A Latin American restobar in Sörnäinen, named after the Andean god of abundance and good fortune. Classic flavours from across Latin America in a warm, generous setting.
Where would your Instagram rank?
Enter your account. We score it with the same formula as the awards and email you the result: your score and the place it would take in Helsinki.
How it works, in brief
Full results and methodology →Follower count, giveaways and one viral post earn nothing. District top 10s, city top 10, chain ranking, benchmarks and every formula are in the article.
All editions
One edition is one industry in one city for one quarter. New ones are added here as they are published.
Want your account in next quarter's results?
The accounts that win are the ones real locals react to. Promobeez connects local businesses with nano and micro creators on a barter basis: a meal or a service for content, no agency fee.
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